May those who have already done so do not blush. Yes, opening the button of your pants when you feel a little too tight is not forbidden! “Except that it’s not very aesthetic and then you often have to find a way to hide it,” laughs Catherine Roth. This 50-year-old Strasbourg woman was also used to this (mis)fact before finding a solution. Not by walking around in jogging but… by creating pants where the size can be adapted according to his feelings.
“We can widen or tighten on three sizes, for example to go from 38 to 40 or from 38 to 36. It is the pants that adapt to the body and no longer the reverse”, continues the brand manager ” ASUR”, for “As you are (As you are)”.
“More than a year to develop these prototypes”
How ? Thanks to buckles, in brass or aluminum depending on the collection, which roughly resemble a wire twisted into a spiral. It is also from there that the Alsatian left. “I found the solution to these evolving shapes by working on them when I originally started with magnets,” she continues. It took me more than a year to develop these prototypes. »
Either two different “Justines”, “one baroque and the other spiral with four possible finishes”, where an internal belt will be attached to the garment. “By turning one or both buckles, either you release or tighten this elastic band hidden inside the pants”, further details Catherine Roth, satisfied to offer a garment “where the style is preserved with these jewels of pants, while while maintaining comfort.
Soon two models
Each piece also has “two very discreet lycra Vs next to the pockets which contribute even more to give elasticity”, adds the entrepreneur, who started last November. Three years after turning the page on “twenty-five careers as a commercial executive in the food industry”. “I was lucky, at that time, to benefit from a social plan which gave me the boost for this project which I had been thinking about for a while”. Since she felt “less at ease in [ses] clothes, except those of pregnancy! »
Today, only one model of pants “black or navy blue with a slightly tight straight cut” is on sale on its website or at the moment at Galeries Lafayette in Strasbourg. “A second one is being made with a wide straight cut and will be available in a few weeks”, specifies the designer, who uses a “fabric made in France then made in a family workshop in Portugal”. “I really wanted a timeless, durable and quality product,” she insists, as if to justify the price (195 euros, with two Justines included). “It’s happiness and it’s exciting,” she concludes, without regretting her new path. At ease in his sneakers… and his pants.