Departure from Veltins!
After Schalke 04 ended their long-standing partnership with Gazprom on Monday, the question remains: who will be the new main sponsor?
If it were up to the fans, Veltins would return to the Schalke chest and step in as the main sponsor. The namesake of the stadium is very popular with S04 fans.
But now the bitter news: The beer brewer is canceling and does not want to be the main and jersey sponsor!
Veltins in a statement to BILD:
“A change in the contractually long-term cooperation between FC Schalke 04 and the brewery C. & A. Veltins is not on the agenda.”
For the relegated it is now a matter of keeping the damage as low as possible. The decline in sponsorship revenue has been massive for years. Before Corona, the Pott-Klub collected more than 70 million euros in the sector, in 2020 it was only 50 million euros. For the 2021 financial year, revenue should be well below EUR 40 million.
For Schalke, every euro counts!
The second division was heavily dependent on the Russians (nine million euros per season). Could ex-boss Clemens Tönnies (65) come to the rescue now? The longtime head of the supervisory board had already offered support after Gazprom’s departure – which the association urgently needs.
Schalke is under secondary pressure to find a new main sponsor. The license applications for the DFL must be submitted by mid-March and the income must be taken into account – this also includes sponsorship.
Time is running out…