As consumers around the world pull out their Black Friday lists, Samsung is shining the spotlight on its award-winning TV line-up. With the new “How TV works” campaign, Samsung is focusing on the 9 series of its premium TV and Q soundbar portfolios: the 9 series, with the 8K and 4K Neo QLED and OLED TVs, as well as the Q soundbar , enables a premium-class TV experience with cinematic picture quality and great sounds.
Whether QN900C1QN90C2S95C3 or S90C4 – the “9” unites them all and is the focus of Samsung’s new awareness campaign around Black Friday 2023. As part of its 9 series, Samsung offers top models with Neo QLED and OLED TV technologies and thus serves the different needs of its customers. No matter whether you prefer the black levels typical of OLED, want to enjoy the intense color volume thanks to HDR of a 4K Neo QLED TV or want to bring a bit of the future into your own four walls with an 8K Neo QLED. The high-end home cinema experience is completed by the premium soundbar HW-Q935GC from the Q series, which produces immersive sound and impressively accompanies the action on the TV. At the same time, the campaign also highlights the most convincing features of these models: excellent image quality and excellent sound across all categories.
“The 9 Series represents our top class of televisions for premium TV users. High-quality design, excellent picture quality and thrilling sound – a home cinema evening in your own living room could hardly be better,” says Mike Henkelmann, Director of Marketing Consumer Electronics at Samsung Electronics. “Whether it’s an action game, a Hollywood blockbuster or a sitcom, our 9-series makes the content feel like you’re right in the middle of the action. With the awareness campaign at the end of the year, we would like to draw attention to our best Neo QLED and OLED TV models. The campaign includes many “drive-to-store” elements, so we are specifically strengthening local sales at our specialist retail partners around Black Friday and Black Week.”
Premium TV stars from the Samsung 9 series
The TV models of the 9 series leave little to be desired: the 8K Neo QLED TV QN900C delivers an almost three-dimensional image impression with its realistic, detailed images and sharp contrasts. The advanced Neural Quantum Processor 8K provides an immersive viewing experience with AI and 64 neural networks. The audiovision testers celebrated the 75-inch model as a “highlight” and “reference”.5. The 4K Neo QLED QN90C in 65 inches also proved itself to testers and was given the top rating of “very good” by ComputerBild6. 100% color volume, high brightness and an impressive picture even in daylight enable captivating television. The Samsung Neo QLED QN90C in 65 inches and 55 inches also performed well in the current test by Stiftung Warentest7 with a grade of “GOOD” (1.9).
Fans of OLED technology will also get their money’s worth. The Samsung 9 series offers two models for excellent color reproduction and deep black levels. As the flagship of Samsung OLED TVs, the S95C creates a fascinating viewing experience and fits seamlessly into any room with its elegant Infinity One design and integrated One Connect Box. It’s not for nothing that ComputerBild awards prizes8th the 65-inch TV with the top rating of “very good”. The OLED S90C in 65 inches was also impressive and established itself in the top group of the best televisions in the Stiftung Warentest test with the top grade of 1.79.
The premium soundbar from the Q series HW-935Q brings impressive top sound to the home cinema, which was also awarded “GUT” (2.2) by Stiftung Warentest10. The 9.1.4 channel soundbar delivers wireless surround sound with Dolby Atmos and Q-Symphony technology, in which TV and soundbar sounds work together seamlessly.
Further information about the Samsung Premium TVs of the 9 series can be found at www.samsung.de/9-series. The campaign runs from November 20, 2023 until the end of the year.
1 Energy efficiency class: 
2 Energy efficiency class: 44, 55 inches 50, 65, 75, 85 inches 
3 Energy efficiency class: 55 inches 65, 77 inches
4 Energy efficiency class: 55 inches 65, 77 inches
5 audiovision, individual test GQ75QN900C, issue 5/2023
6 ComputerBild, Very Good (1.3), Test Winner, Issue 11/2023, GQ65QN90C, In the comparison test: 2 TVs, 1x Very good, 1x Good
7 https://www.test.de/ Fernsehener-im-Test-1629201-0/GQ55QN90C, GQ65QN90C Grade GOOD 1.9
8th ComputerBild, Very Good (1.1), as of 8/3/23
9 https://www.test.de/ Fernsehener-im-Test-1629201-0/GQ65S90CAT grade GOOD (1.7) together with LG 65C3LA and 55C3LA
10 Stiftung Warentest, good (2.2), issue 8/2023, for the Samsung HW-Q935GC/ZG, in the test: 16 soundbars with separate bass box, quality rating: 9x good, 7x satisfactory.