Salvatore Ferragamo, a luxury fashion brand headquartered in Florence, Italy, has set up an NFT token booth in New York City. Customers can design and build their own Ethereum-backed NFTs on OpenSea.
The booth is part of the opening of a larger Salvatore Ferragamo store in the city’s SoHo neighborhood that opened last Friday, where a total of 256 NFTs can only be minted. And it’s free for all visitors. The fee required to mint NFT is prepaid by the brand.
For the launch, Salvatore Ferragamo is working with artist Shxpir, who has worked with companies such as Coach, to design a holographic handbag. For Salvatore Ferragamo, Shxpir created 3D digital visual elements for the NFT.
The launch comes just a day after NFT.NYC – the NFT token conference in Times Square – featuring discussions on how fashion brands can rely on Web3 and NFT, with both popular brands and brands alike. Gucci , Prada , Bulgari and other brands have recently launched their own NFT collections.
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