The move from the ambivalent Otto Fleck lane in Frankfurt to the new headquarters on Schwarzwaldstrasse was intended to transport the DFB from the Hermann Neuberger era straight into the Silicon Valley era. The sports and founding director Oliver Bierhoff planned to set up a “performance center” on campus for the DFB teams, “leadership trips” for the managers of the professional clubs and a “leadership festival” were intended to create proximity to the association. Bierhoff’s staff talked about “hard facts” and similar terms, they prescribed a “foundation of values” to the players, examined their fields of vision using neuro-athletics and taught the U21 coach Stefan Kuntz the “intercultural communication advanced training module” like his Facial expressions and gestures had an effect on people from Asia.
Rudi Völler remains DFB sports director: Realpolitik in the German national team – Sport
