Football
What the transfer of Cristiano Ronaldo Manchester United has already brought
Christiano Ronaldo is the most famous football player in the world – his fame now also benefits his “new” club.
The Ronaldo transfer was also a smart move by Manchester United off the field. Following the official confirmation of the transfer at the end of August, the club’s follower numbers on Instagram have skyrocketed. The association is also experiencing positive economic effects.
Football star Cristiano Ronaldo at the age of 36 is now one of the old irons in the football business, but the Portuguese proves again and again that he can still perform at the highest level. Therefore it was not a bad decision for his former club Manchester United from a sporting point of view to bring their former “golden boy” back to Old Trafford. Ronaldo rewarded the trust and scored directly in his first game of the season into the net of the opposing team from Newcastle.
Ronaldo also polarizes beyond the field of play
The Statista graphic shows that the Ronaldo transfer was also a clever decision by ManU off the field. After the transfer was officially confirmed at the end of August, the club’s follower numbers on Instagram have skyrocketed. Around 4.4 million new subscribers: Ronaldo brought with him to his new club – previously the subscriptions only increased by around 440,000 to 680,000 people per month.
In addition, there is a significant financial injection through jersey sales. According to data from Love The Sales, the Manchester shirt by “CR7” achieved sales of around EUR 220.8 million worldwide – EUR 38 million on the first day of sales alone. The club recovered the transfer fee of around 15 million euros within 24 hours.
Ronaldo also brings a profit financially
The positive effect of the transfer of the king also shows itself economically for Manchester United. The share price of the “Red Devils” has risen by twelve percent to just under 20 US dollars per share since the transfer. And that, although the team could only win three of the seven games so far. The owners now want to benefit from this increase and are offering eight percent of their shares to the value of 162 million euros for sale – ManU, however, will not receive any proceeds from the sale.
Source: Statista