Bare skin, steel chains and pounding beats: Generation Z has discovered techno for itself. Under the hashtag #ravetok, club culture becomes an internet trend. Many old ravers don’t like that at all.
Two young men look at the camera through the dark lenses of their sunglasses. One wears a black leather coat, the other leather pants. They dance to the beat. “Different types of ravers” is the description in the TikTok video. The clip lasts 18 seconds, enough time to present four looks, four dance styles, four “types of ravers” – people you supposedly meet at techno parties.
When a video is over, users on TikTok are automatically shown the next one. And after a few seconds the next one. This can go on for hours once the algorithm understands what the person behind the smartphone screen likes. The personalized selection on TikTok is notorious, the variety of content seemingly endless. There’s a niche for everything, whether it’s cooking, comedy, racing, astrology. Or techno.
He has interested many young people on TikTok in recent months. Gen Z turned techno into a social media phenomenon, creating a hype called #ravetok.