Fitness bike manufacturer
Rape allegations against Chris Noth: Peloton stops commercial
Actor Chris Noth became known as Mr. Big on Sex and the City
© Joel C Ryan / Invision / AP / DPA
In a commercial for the fitness bike manufacturer Peloton, actor Chris Noth was the charmer in front of the fireplace. The company reacted to the rape allegations against the 67-year-old.
The following article contains spoilers for the first episode of the new “Sex and the City” series “And Just Like That”. If you don’t want to know what’s going on, stop reading here.
It was a creative reaction to his death on “And Just Like That”: Actor Chris Noth, who plays the husband of lead actress Carrie Bradshaw (Sarah Jessica Parker), suffered a heart attack after training on a peloton bike and died.
The fitness manufacturer, who supposedly knew nothing about the scene beforehand, then published a commercial in which Noth was brought back to life in his role as “Mr. Big”. In the short clip, the 67-year-old and his peloton trainer, who was called Allegra in “And Just Like That”, sit in front of the Christmas fireplace and talk about the next training session. The company seemed to have achieved a coup, but now Peloton has stopped the commercial.
The reason for this are the rape and abuse allegations against Chris Noth. The US magazine “The Hollywood Reporter” published the accounts of two women who accuse the actor of forcing them to have sex. The two incidents are said to have occurred in Los Angeles in 2004 and New York in 2015. The two women do not know each other and turned to the magazine independently.
New allegations against Chris Noth – Peloton stops advertising
In the meantime, the US actress Zoe Lister-Jones reported that Chris Noth should have molested her while filming for the series “Law and Order”. “During a recording he came very close to me, smelled my neck and whispered: ‘You smell good'”, the 39-year-old wrote on her Instagram page. In addition, Noth is said to have been drunk while filming in 2005. Lister-Jones called the 67-year-old a “sex offender”.
Peloton said it was taking the allegations against Noth very seriously. “We were unaware of these allegations when we hired Chris Noth (…). We are trying to find out more. By then, we will have stopped promoting this video and archived related posts on social media,” said a company spokesman for the Hollywood Reporter.
Noth, on the other hand, calls the allegations “categorically wrong”. “No always means no – that’s a limit I haven’t crossed. The encounters were consensual. It’s difficult not to question the timing of these stories. I don’t know exactly why they are now, but I know one thing : I did not attack these women, “said the actor to the” Hollywood Reporter “.
Sources: “The Hollywood Reporter”, “Page Six”