Prospectus ban: printing companies and advertising industry are fighting back – economy

It is estimated that more than a million tons of unaddressed advertising ends up in German mailboxes every year – and most of it goes straight to the trash. This could change soon. Merchants, the post office, printing companies and advertisers are alerted.

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Elisa von Grafenstein and Michael Kläsgen

They are in millions of mailboxes almost every day, the direct mail: advertising for a bio box, for the upholsterer or for the workshop for the disabled. The brochures are piled up in many hallways. Most of it ends up in the trash, unread. Or?

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