Salesforce has partnered with Polygon, a layer 2 blockchain platform, to launch the NFT Loyalty Program, according to Ryan Wyatt, president of Polygon Labs.
“Salesforce will help their customers enter Polygon with a management platform. to help customers build a Loyalty Program based on NFT tokens.” Wyatt tweeted.
Loyalty Programs can generate profits for businesses. which regular customers can generate about 40% of the business according toinformationfrom Smile.io
in the past few years Blockchain technology is increasingly being used to foster customer engagement. For example, BlockFi and Gemini announced they would offer a credit card that rewards bitcoin. And in 2022, Mastercard is backing Uptop, the NFT Loyalty Program, through its participation program.startup
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