What will we find on our plates tomorrow? How to combine “feeding” with “ecological transition”? And “quality” with “accessibility”? At a time when the inflationary context is straining the wallets of the French, the International Food Show (SIAL) has just closed its doors in the Paris region. A high mass where the actors of the food industry tried to meet the new needs of consumers, while sparing their health and that of the planet.
What will consumers buy – and eat – in the coming months? What will we see on supermarket shelves or online? 20 minutes unearthed four major trends for you.
Plant substitutes
We know them, we buy them, we already adhere to them. By wanting to vary your diet or because you said goodbye to meat. And because 41% of people surveyed by the latest Kantar Insights Food 360 study say they feel guilty about their meat consumption when thinking about animal suffering. The range of plant substitutes is expanding and was highlighted during the Show, in particular via French brands.
Among them, Devour Food, which offers organic* vegetable flesh, in nuggets or aiguillettes, (for 1.2 kg, count 25 euros for the former and 23 euros for the latter). The land is represented, the sea too. isauki will soon be offering vegetable calamari (fried) and prawns. The algae of Zalg, a Breton start-up, are very “real”. Sold in cubes and frozen, they are eaten pan-fried. A plant much “more sustainable than soy”, according to the brand, since it would take 900 liters of fresh water to grow a kilo of soy, against 0 for seaweed. And if you are less adventurous, how about cauliflower tagliatelle from the Italian by Angelis ? Be patient, they are not yet available for sale.
Cakes, pancakes, cookies… The essential ingredients for these recipes have also found their vegetable twin. In particular the flours and express vegetable preparations of the French brand GreendOz’. The goal of the start-up is to promote “local cultures and biodiversity” by using “ugly vegetables”. GreendOz’ flours are at 5.50 euros each, made from legumes (chickpeas, lentils, split peas and lupins) and cereals (rice, corn). Express preparations are based on carrots, squash, beets or even spinach, and cost between 3.95 and 5.20 euros.
After the flour, you need… the eggs. Products yumgo, an alternative, are made from vegetable proteins. There are three kinds, in liquid form: an equivalent of egg yolk, egg white, and both together. You still have to be able to buy it: the pack of 6 one-liter bottles is 72 euros.
Fruity snacks for children
It’s snack time for your toddlers, and you’re tired of giving them cakes that are too sweet. Without forgetting that your latest “can’t take any more compotes”. What to do ? SIAL has received many brands offering fruity products that could hit the mark with children. French brand snacks gram contain more than 60% fruit (and vegetables) and remain delicious (10 sachets of 20 g are around 15 euros).
For confectionery, fruit rolls Bob Snail are an alternative. The Ukrainian brand claims to use 100% natural ingredients that contain no added sugar, preservatives, dyes and gluten. Count around 8 euros for a box of 60 g. Still in the confectionery section, the French start-up Tiny Birds also offers 100% natural organic fruit sweets. The 40 g sachet is 2.90 euros.
If, however, you decide to reconcile your youngest with compote, you could win your battle with fruit puree sticks without added sugar from fruittrip, a Korean brand. Even if the Turkish hazelnut chocolate vegetable milk Nilky has a better chance of winning. (The 10 sachets of fruit purée, 25 g each, are worth around 11 euros; the 6 bricks of 180 ml of vegetable milk are at 2.75 euros).
Take care of yourself and your health
To the statement “I prefer food products and ingredients that stimulate my immune defences”, 48% of French people answered that they agreed, again according to the Kantar Insight Food 360 study. agribusiness have understood this. For example, the Italian brand Fiorentini offers a range of super-protein snacks (cakes, crisps, etc.). This is also its name, “Super Protein”.
If you have a bigger hollow, the chocolate bars (or not) suitable for athletes from Bite Me Nutrition will try to satisfy your hunger and your body. They are vegan, without additives, without added sugars, organic, based on vegetable proteins and facilitate digestion. The 24 bars of 40 g are around fifty euros. For more indulgence, the Spanish brand Proasis offers ice cream rich in whey protein, chocolate, vanilla and mango flavor.
And did you know that you can ingest collagen, this protein that improves elasticity and tissue regeneration? The South Korean brand Rawga markets vegetable collagen powder, derived from hibiscus. It has “a high antioxidant content and a high adsorption rate,” she says.
Once you find a baby skin, you can give a Wawaah brick to the little ones. A fruity brick, of course. Belgian brand drinks Wawaah Water promise a supply of vitamins C, B12 and B5 and contain no sugar, calories or preservatives. The pack of 10 bricks of 200 ml is at 8.90 euros.
The drinks of tomorrow
Several new features should be noted. First, the “no/low alcohol” Made in France was in the spotlight, the manufacturers betting on beverages strong in taste, powerful, but without a lick of alcohol. This is particularly the case for products Shogga, which markets a spirit (15.90 to 29.90 euros depending on the capacity of the bottle) “without the drunkenness”, she explains. In other words, without alcohol molecules. It consists of ginger concentrate, turmeric, kampot pepper, lemon, cane sugar, herbs and spices, and will fit into your cocktails, for example.
If you’re lazy, you can opt directly for alcohol-free cocktails from ousia. There are the classics, like gin and tonic or spritz, and new flavors with Rumcito or Greenspirit. The pack of 12 bottles of 27.5 liters is 42 euros. And if you want to toast to bubbles, French sparkling drinks from Alavie Drink or from Rendez-Vous may be an option. The first at 40.30 euros, the other around 5 euros.
Another idea: if you are used to putting olives on toothpicks as an aperitif, why not put some in your drink? This is the proposal of the Spanish brand Oliba Green Beer, which offers two kinds of beer made from varieties of Pyrenean olives, for prices varying between 15.25 and 20.09 euros. Its taste will surprise you, its green dress too.
If you prefer when it sparkles, the British brand Nix & Kix markets fruity soft drinks, vegan, low in calories and without added sugar, at 1.25 euros per 250 ml can. Finally, 20 minutes spotted an eco-friendly alternative to soft drinks. The French brand BUBBLE it! markets powdered preparations to put in water to create your own sparkling water (5.50 euros per bottle). Say goodbye to plastic bottles and aluminum CO2 cartridges.
