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Because young people in particular are suffering from the corona crisis: Penny publishes a moving Christmas clip
A scene from the discounter’s Christmas spot
© Penny
A touching clip from the discounter chain Penny deals with the extent to which young people in particular have had to back off in recent years. There are many positive reactions to the video on the internet.
The fact that food markets put a little more effort into commercials during the Christmas season is nothing new. In Germany in the past few years, Edeka in particular has impressed with elaborate and often emotional advertising films. Now competitor Penny is following suit: The discount chain has now published a video that should speak from the hearts of many families. The topic is how much young people had to do without during the corona crisis in order to protect other age groups – and how sad that makes many parents.
Penny titled the clip with “The Desire”: A mother and her son are sitting at the dining table early in the morning, they both slept badly. The boy rather asks on the side what his mother actually wants for Christmas. She ponders for a moment and then answers, unexpectedly: That he secretly sneaks out at night, celebrates parties, lets school drag, falls in love, gets his heart broken, has to be picked up from the city drunk, can go on trips with friends. All things that were as good as impossible for young people in the past two years, thanks to the corona pandemic.
Youth without real youth
The clip is underlaid with a soulful ballad version of Bon Jovi’s “It’s My Life”. In order to be able to “give back their youth” to at least some young people (quote Penny), the discounter is now giving away 5000 experience vouchers. You can find out more about the promotion on the Penny website. The commercial was designed and implemented by the Serviceplan Campaign agency.
The video met with a great response shortly after it was published. Many families know the feeling described – and praise the discounter for the chosen topic. “When my teenage son recently said, ‘That shit Coronavirus destroys the best time of our life ‘, I didn’t have many arguments to contradict him. The clip too Christmas from penny it hits it very well, “writes Frank Berendt on Twitter.” If a supermarket chain understands the situation of a generation better than large parts of politics do, “comments Timo Lokoschat. Twitter user Sonni writes:” As a mother, this spot appeals to me Tears moved. Because even if we as parents do not admit it: that is exactly what we actually want our children to do! “