Out of the daily “Mopo”: The “Hamburger Morgenpost” is packing its reports on celebrities, local events and culture into a weekly newspaper – and hopes to save its traditional product.
Surely there are still readers who want to know what scent a columnist wants for his shower gel (“gasoline” or “steak”), why the crack addicts at the main train station lose their teeth and how they buy a sofa That’s how it went with HSV coach Steffen Baumgart. Tabloid journalism was once invented for such areas of interest. And the Hamburger Morgenpost has always tried to give the impression that things are going well. So it’s not cynical, vulgar or populist, as some of the competition is.