In the branches of Otto’s Burger in Hamburg, the meatless patty has become the standard, meat has to be chosen separately. How innovative menu cards encourage guests to order meat-free meals more often.
All burgers are also available with beef – this unusual phrase has been on the menu of a Hamburg burger chain for almost two months. While most restaurants hide vegetarian dishes on the back of their menu and the meat variant is usually the standard for dishes with several options, the burger roaster from Hamburg goes the opposite way: the patty made of peas and wheat is set, a beef patty has to be there Guest can order extra for an additional euro. The goal: more people should order meatless.