“I need L! », « I’m going to get a basket! “… There are people in this alley of the Lidl of the boulevard de la Villette in Paris this Thursday morning. A customer even launches a “Oh la la, it’s war! “. If it’s not the crowd on the first day of the marketing of the “Monsieur Plus connect” food processor, there are enough people not to be able to access the bins of goods and attend some frantic races between the shelves from the start. opening of the gates. Let’s dispel any doubt right away, people didn’t come for the Electric Fondue Service at 29.99 euros but for the collaboration with former footballer Djibril Cissé. Joggers, trainers, bucket hats, socks, boxers, there’s something for everyone!
Maxime, 29, came “specifically for the clothes” and he leaves with “sweaters, a bag, hats and socks” in his bag. “I often come to Lidl and I saw this sale in the magazine, he explains. It will serve me for a Secret Santa and then it’s the hype. “Alexander the Great (by size) came downright the day before to find out if the store in the 10th arrondissement was taking part in the operation. “I saw the sale on Insta and the ad with Djibril Cissé, he says. And Lidl had already made a somewhat hyped shoe collab. “The young thirty-year-old therefore came for the opening at 8 am and was able to recover “a sweatshirt for the winter that I intend to match with shoes that I bought on the side” and “souvenirs to distribute”.
The rise of prolo-chic
Because many buyers also take pieces for their loved ones (ask the chef of the author of these lines if he has not ordered a pair of white sneakers from him?). And this is the case of Yvana, 22, who filled her shopping bag with items for them and “friends”. “It’s too funny,” she laughs. This craze for these clothes when the image we have when we go to Lidl is that we don’t have money. This is what some call prolo-chic with all the ambiguities that this can generate. But Yvana is a real one, who has been going to “Lidl all the time” and what she loves are the “logo and colors”, with a preference for socks.
“Big fan of Lidl products”, Emmanuella, 31, even defines herself as a “collector”. “I collect new products, but only those that are useful to me,” she insists. She decided to take “socks and sneakers” for herself and a relative who “collects all Lidl objects”. Despite a very attractive price (15 euros per pair of sneakers, for example), she considers the products “pretty well made”. But she was less seduced by this collaboration with the footballer. “It has regressed a little aesthetically,” she laments.
Long live the colorful boys!
But this textile sale does not only attract young fashionistas, there are also older ones like Bertrand, 54, who took two pairs of colorful sneakers because he is a “colored boy”. He arrived a little before opening with a takeaway espresso to wait. “I did well to arrive early because it’s a rush, he notes. That’s crazy ! »
And indeed, a good hour after the opening of the Lidl, it was no longer possible to find fanny packs and there were only a small handful of sweaters left. But many pairs of sneakers were still available. According to a saleswoman, the store received many more batches of sneakers than textiles. So if you’re a Lidl fanatic but have forgotten your alarm clock, you still have a chance not to leave empty-handed.