The new social network BeReal asks users to upload a selfie within two minutes every day. This is how it wants to stand out from the staged high-gloss life on Instagram. Is this the new authenticity?
The cell phone vibrates. A message appears on the screen: “! Time for BeReal. ! You have two minutes to post your BeReal and see how your friends are doing.” This request comes from BeReal, a new social network that has been trying to conquer the German market for a few weeks. The app emphasizes its differentness: “No more social media” says a little awkwardly in the self-description in the app stores.