Netflix: This is how streaming services want to prevent password sharing

“Love is sharing a password,” Netflix once joked. But the romance is over now: Everyone who streams should pay. What is behind the change of heart and what it means for users.

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Simon Hurtz, Berlin

If you want to be entertained, you have to pay. Not once, but monthly. Sky for the Bundesliga on Saturday, Netflix for a rainy Sunday, and Spotify after work. If you want to watch certain films or series, Amazon Prime Video, Apple TV or Disney+ are added. Sports fans indulge in Dazn, and the more annoying Youtube ads get, the more enticing Youtube Premium seems. Households in the US give for streaming services an average of $55 – per month, not about per year.

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