The end of the crisis is not imminent. Striking actors and Hollywood studio bosses interrupted their negotiations on Wednesday, both camps announced, compromising hopes of a rapid resumption of production of films and series, after long months of strike, despite the recent agreement with the writers.
The bosses of studios and platforms like Disney and Netflix have been talking since last week with representatives of the SAG-AFTRA union, which defends the interests of 160,000 actors, stuntmen, dancers and other professionals from the small and big screens, whose members have deserted the film sets since July.
But in a statement late Wednesday, the studios, represented by the Association of Cinema and Television Producers (AMPTP), announced that these exchanges were suspended. “After serious discussions, it has become clear that the gap between the positions of AMPTP and those of SAG-AFTRA is too great, and these discussions no longer move us forward in a fruitful manner,” the studios said.
“This goes too far,” Netflix gets angry
The AMPTP thus accused the actors of having excessive demands, including a sharing of revenues from the distribution of works on streaming platforms which “alone would cost more than 800 million dollars per year”.
“This goes too far,” reacted Netflix boss Ted Sarandos on Thursday at a conference in Los Angeles, echoing the studios who denounce “an unsustainable financial burden”. They also accused the SAG-AFTRA union of rejecting the pay increase proposals accepted by the screenwriters.
Denouncing “intimidation tactics”, the actors’ union subsequently assured that the studios had disseminated “misleading information” on the proposal put forward during negotiations, by exaggerating its cost by 60%.
“We have made significant progress on our side, completely transforming our revenue sharing proposition: it would cost companies less than 57 cents per subscriber each year. They rejected our proposals,” SAG-AFTRA said in its statement.
The actors’ union said Wednesday that it had “negotiated in good faith” with producers and platforms, “although they made us a shocking offer last week, lower than what they offered even before the start of the strike.” .
“They use the same failed strategy (as with the scriptwriters): circulating misleading information to deceive our members, put an end to our solidarity and put pressure on our negotiators,” he continued in his press release. The actors’ union said it was ready to “negotiate today, tomorrow and every day”.
Image cloned by AI without consent
Last month, Hollywood studios and platforms reached a salary agreement with another corporation, that of Hollywood screenwriters, ending an almost five-month long strike.
Given the similarity between the actors’ demands and those of the screenwriters, optimism about the possibility of a rapid agreement seemed appropriate, until this turnaround. Although writers have returned to work, most productions will not be able to resume as long as the actors’ strike, which began in July, continues, costing the industry millions of dollars every day.
Like the screenwriters, the actors stopped work to request in particular an increase in their remuneration, at half mast in the era of streaming, and protection measures against artificial intelligence (AI). But the salary demands made by SAG-AFTRA as well as the demand for guarantees in the face of AI go further than those of their fellow screenwriters.
They are demanding in particular a larger increase in salaries and to receive a real percentage of profits when a series is successful, instead of a simple bonus.
In addition, actors fear that AI will be used to clone their voice and image without their consent and without remuneration. The talks also cover other topics specific to actors, such as remote auditions. A practice born during the pandemic and widely denounced by actors. Some film and television productions from small Hollywood studios have already resumed, thanks to temporary exemptions.