“We have to make the best cakes!” This way you can approach a new challenge. A little pressure, but at the same time the prospect of the sweet goal of being or becoming the best. According to his company, Gerhard Müller-Rischart formulated the sentence when he took over the management of the family business in 1973 as the fourth generation. Müller-Rischart has now died at the age of 80 after a serious illness.