Motel One: How Not to Communicate a Hack – Business

The data theft from the Motel One hotel chain is annoying. But the way the company spoke about it publicly is the real scandal.

Last Friday evening at half past eight it finally came, the email that several thousand people in Germany must have been waiting for. The Motel One Group had sent a message to its customers. In three paragraphs, the Munich company describes that it had been hacked. If you read the email, you get the impression: Everything isn’t that bad.

source site