Puma boss Björn Gulden on the company’s comeback, Olympic goosebumps, commerce in football, shopping in times of the pandemic and how sustainable sports shoes have to be.
from
Uwe Ritzer
Björn Gulden wears a casual sports jacket with the Manchester City emblem. The English champions and Champions League finalist are, alongside the Brazilian striker Neymar, Puma’s most important figurehead in football. The brand can afford such figureheads again because its CEO Gulden has brought it back from the crisis to the top of the world. There is a lot to talk about.