Mars Releases Limited Edition M&M Candy Featuring Bored Ape Yacht Club NFT byIt states that the deal is between Mars and Universal Music Group, which licenses Ape NFT images from well-known collectors.
“Consumer expectations for what they want from their favorite brands. [ได้] That has changed, and at Mars we know we need to innovate more than ever. with a culturally renowned brand like M&M,” said Jane Hwang, Global Vice President of Mars Wrigley.
Mars has released a limited edition NFT-inspired M&M featuring the Bored Ape and Kingship logos, and the company plans to sell only 10,000 NFT-inspired units in gift boxes and jars.
The Gold Gift Box is sold out, however, you can still purchase the M&Ms Celebratory Gift Box for $59.99 USD and the limited-edition M&Ms Kingship Gift Jar retailing for $39.99.
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