The TikTok trend “Gentleminions” is currently amusing the users of the video app. Meanwhile, cinema operators around the world are less enthusiastic. Background: Under the hashtag #gentleminions, TikTok users, mainly teenagers, upload videos in which they formally disguised in suits in cinemas showing the new Minions movie.
According to cinema owners, the impromptu “Gentleminions” parties have sparked complaints, vandalism and ads. Now YouTuber MrBeast has taken the trend to a whole new level. The successful YouTube star is known for his stunts and attention-grabbing willing to spend large sums of money He didn’t buy individual tickets for the film, but a whole showing.
In the video, MrBeast can be seen strutting into the cinema with a large number of people – all wearing a formal shirt and tie and sunglasses. “I just felt incorrigible, so I bought the whole show,” reads the on-screen caption, borrowing from the series’ original title, Despicable Me.
MrBeast’s video has been viewed more than 26 million times. One user wrote, “Bro took this trend to a whole new level.” Another wrote, “My mate took the whole state with him.” “MrBeast really is a genius,” replied another. “The Rise of Gru” grossed $127.9 million in its opening weekend — maybe partly because of the controversial TikTok trend #gentleminions.
Minions: YouTuber MrBeast rents entire cinema for the TikTok trend
See the video: In suits to the cinema: Youtuber MrBeast puts the beads on the Minions trend – and rents the entire cinema.