Meta: Short message service threads in the EU

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Meta
Short message service threads in the EU

The new app Threads from the Facebook group Meta is now also available in the EU. photo

© Yui Mok/PA Wire/dpa

Since Musk bought Twitter and renamed it X, there have been a few attempts to compete with the short messaging service. Will Threads – the Facebook Group’s offering – prevail?

The The short messaging service Threads from the Facebook group Meta has now also been launched in the EU. The service is an alternative to Elon Musk’s online platform X (formerly Twitter). Threads is based on Meta’s photo and video platform Instagram. Therefore, Instagram login data can be used to log in to Threads. You can also use the service without a profile – but then you cannot create your own posts or interact with posts from other users.

Strong competition to X?

Meta left out the EU when Threads launched in July. The group justified this with legal ambiguities with regard to “new digital laws”. According to observers, this meant the double package of the Digital Services Act (DSA) and Digital Markets Act (DMA).

According to market researchers, since Musk bought the short message service Twitter and renamed it X, the number of users of the online platform has been falling and major advertising customers are withdrawing. Several competitors see the opportunity to build on Twitter’s former importance with alternatives. Threads is considered a particularly strong candidate because the service relies on existing links between hundreds of millions of users who are already connected to one another.

dpa

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