media report
Facebook group Meta is considering ad-free subscriptions in Europe
The Facebook group Meta is experimenting with a subscription business model after the decline in advertising revenue. photo
© Karl-Josef Hildenbrand/dpa
No more advertising on Facebook and Instagram for a fee? The Meta group should consider this for the European market.
According to a media report, the meta group is considering launching paid subscription versions of in Europe Introduce Facebook and Instagram without ads. In addition, you will continue to be able to use the services free of charge with advertisements, wrote the “New York Times” on Friday, citing informed people. Meta declined to comment on the report.
How much a subscription could cost is still unclear, the newspaper wrote. In the past quarter, Facebook alone generated revenue of $17.88 per user in Europe, almost entirely from advertising.
With the paid subscription, Meta would react to the changed data protection situation in Europe. According to court judgments and decisions by regulators, among other things, it is strictly enforced that data from different services, even under the umbrella of a group, may only be combined with the express consent of the user. The New York Times wrote that Meta believes that an ad-free version could alleviate concerns from regulators.
The group had always rejected paid subscriptions on the grounds that its services should be available to everyone.
Report of the “New York Times” Recent meta quarter numbers