McLaren Racing has launched a 7-page NFT animated series on Tezos, the team’s official technical partner. Ahead of the upcoming Singapore and Japanese Grands Prix on October 2nd and October 9th respectively, each NFT campaign will be published daily. It will start at the Singapore Grand Prix 2022, while the final work will end at the Japan Grand Prix 2022. 400 copies of each page will be created on the McLaren’s Racing Collective website and will be available for $9.99 per page.
NFT’s seven-page animated series, created by Vietnamese cyberpunk designer and visual expert Meine Nguyen, is based on the story of two McLaren apprentices who work hard at work assigned by CEO Zak Brown to Keep an eye out for the team mascot and “Head of Speed” Mr. Speedy K Kiwi as they travel around Asia.
Fans who purchase NFT will be rewarded with benefits that will give them access to the McLaren Racing team in different ways. Buying one-page comics will give fans the right to a virtual call with McLaren, and for fans who buy multiple pages. Each page counts as an entry into the McLaren raffle for prizes such as McLaren t-shirts, posters and hats, and with all 7 NFTs they will receive a free original printed 7-page cartoon. NFT will receive an invitation to call with a McLaren representative.
The campaign is part of McLaren Racing’s efforts to engage fans in Asia, home to four of the top five NFT favorite countries in the world. In particular, Central and Southeast Asia accounted for 35% of the global NFT industry with a value of $22 billion. And NFTs for sports are forecast to exceed $2 billion in transactions this year. That’s doubling the number in 2021.
The McLaren Racing Collective is powered by the Tezos blockchain, a platform where fans and collectors can purchase McLaren Racing digital collectibles or NFT tokens. Last year, Tezos teamed up with McLaren Racing for a multi-year technical partnership in Formula 1. IndyCar and esports for McLaren and Tezos, sustainability through innovation is a key asset of this partnership. The Tezos branding is showcased throughout the McLaren Formula 1 team and in the McLaren F1 drivers kit.
“We are excited to launch the latest NFT on the Tezos blockchain, specially curated by talented Meine Ngyuen. This campaign is a key part of our mission to attract fans and provide access to teams, especially in regions where NFT is gaining in popularity and racing is a huge passion,” said Lindsey Eckhouse, Director of Operations. license E-commerce and eSports for McLaren Racing
“Fans can look forward to beautiful artwork that is not only based on a captivating storyline. but also the heritage and culture of Asia. ”With its energy-efficient design and low transaction fees, the Tezos ecosystem has cultivated a vibrant community of NFT artists, collectors and creators from around the world.
About TZ APAC
TZ APAC Pte. Ltd. (“TZ APAC”) is the leading blockchain organization in Asia supporting the Tezos ecosystem by working closely with blockchain experts and other stakeholders. The Tezos TZ APAC ecosystem is supported. from the Tezos Foundation and headquartered in Singapore.
About McLaren Racing
McLaren Racing was founded by New Zealand driver Bruce McLaren in 1963. The team competed in its first Formula 1 race in 1966. Since then McLaren has won 20 Formula 1 World Championships, over 180 Formula 1 Grands Prix, Indianapolis. 500 three times and Le Mans 24 Hours on the first attempt.
The team has competed in the FIA Formula 1 World Championship with Lando Norris and Daniel Ricciardo, NTT INDYCAR Series with Arrow McLaren SP Pato O’Ward and Felix Rosenqvist and the Extreme E Championship with Emma Gilmour and TannerFoust. McLaren will compete in the ninth season of the FIA. Formula E World Championship in 2022/23
McLaren is the first F1 team to be awarded the Carbon Trust Standard in 2010, most recently in February 2021. The team is also the first team in F1 to be awarded the three-star FIA Sustainability Accreditation Award in 2013 as part of the framework. FIA environmental certification before becoming a signatory to the UN Sports for Climate Action Commitment in 2021.