“K. MBABEEEUH”. Dealers are using more and more popular figures to decorate their “pouches” of cannabis and thus attract more consumers thanks to this new marketing find. If the rapper Jul or the heroes Super Mario and Asterix are very often used, the PSG player Kylian Mbappé has been coming back often lately, as told The Parisian.
“Paris is magic” can we read on the pouch with a Kylian Mbappé in the colors of PSG, a ball in his hand and a seal in his mouth and the writing “K.MBABEEEEEUH”, from the nickname of cannabis, ” weed “. A “good-natured marketing” for a Compiègne policeman quoted by the daily, but which is above all done to attract ever more customers, and especially increasingly young people.