Manchester City today announced a new global partnership with Sony Group Corporation (Sony), which aims to develop new digital experiences that will stay at the forefront of global sport.
Manchester City will soon be working on a Proof of Concept (PoC) with Sony, which will leverage Sony’s groundbreaking technology and global fan base to develop new digital content.
The aim of this partnership is to create a global online fan community where fans can interact with clubs within the ‘Metaverse’, where a replica of the Etihad Stadium will be built. To become a club (Club) for fans to meet with the team virtually.
“This partnership with Sony allows Manchester City to develop exciting projects. This will create an immersive digital experience like never before in football.”
“We are looking forward to launching this partnership and bringing together Sony’s industry-leading technology with Manchester City’s global network of supporters,” said Nuria Tarre, Chief Marketing Officer at Manchester. City said
Toshimoto Mitomo, Officer in Charge of Intellectual Property and Incubation Platform at Sony Group Corporation, added: “With this PoC, Sony will continue to support Manchester City to increase the value of content and engagement with fans around the world.
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