Luxury for dogs by Prada and Loro Piana – style

For her: The dog backpack

The dog business is booming. The luxury suppliers have of course recognized the potential, which is why we longingly dream of a dog champagne from the never-satiated group LVMH. Yes, that seems possible if you look around, even Prada has the most absurd things on offer. For example, a rhinestone-studded scarf. Or a nylon flat cap with a logo. Anyone who has ever googled a dog in a Chucky killer doll costume knows that there’s nothing funnier than making fun of an animal. Of course, none of the luxury stuff is species-appropriate or practical in any way, it’s just another status symbol for people for whom the dog is one too. But before we real dog owners continue to research for the dog backpack in which our darling will be particularly comfortable on the next bike tour – this idea from Prada is not completely stupid. A backpack for dogs! Apart from the fact that you could also throw a few hundred in the mud because the thing is given the destroyed look within a few hours when rolling in carrion or shit, the idea of ​​letting your four-legged friend carry his package is perfectly appropriate. After all, what do dogs, apart from therapy, companion and sniffer dogs, contribute to the gross national product? Exactly: nothing. Lying, exhausted from doing nothing, lying around on the sofa the whole time and filling your room with hair. Actually, they would have deserved the Prada hat as a punishment, but love for dogs makes you blind.

(Photo: Loro Piana)

For him: the cashmere cookie

The adventures of urban dogs and their owners have always been very present on social media. Appropriately, Elon Musk recently spontaneously transformed the veteran Twitter mascot chirp into a dog, which is rumored to soon become the company’s CEO. Of course, this importance of dogs has long been reflected in the consumer world, and the endless dedication of the owners also makes products possible, such as this simple cashmere dog cushion from Loro Piana for just under 3000 euros (seen at Mr.Porter.com). Now everyone knows that dogs like to settle down on noble materials, cashmere scarves and mohair blankets are popular short dog annexed and made unusable with their own hair for further human purposes. In this respect, cashmere is certainly the right choice and from a dog’s point of view not a bit overstated. From the owner’s point of view, however, the associated, complicated care of the noble dog cushion does not seem to be quite so happy, because the thing is basically unwashable. In practice, it should be even more difficult that it has no basket character and is pretty much the opposite of a snuggly cave. There is hardly a dog that is in their right mind, but likes to be geometrically correct at the top of the presentation area. Also, the thing is just too tasteful overall, dogs just like toddlers have an intrinsic love for ugly stuff, the worse the worse. However, none of these objections seem to deter the clientele – according to the website, only one copy of the pillow is still available.

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