Louis Vuitton luxury fashion brand is moving forward with experimenting with NFT tokens with the launch of NFT rewards inspired by mobile gaming apps.”Louis: The Game”
The game debuts in August 2021, where players will enter a world where they can dress up characters inspired by the brand called Vivienne and run around collecting postcards to teach them. About the 200-year history of the company brand New missions and new NFT rewards have been added to the app as well. Vogue Business first reporter
Players who collect a certain amount of free NFT in the game will have a chance to win an NFT ticket, which will last until August 4th (according to the in-game postcard reveal that that day is Louis Vuitton’s birthday), and players have a chance to win 1 in. 10 New NFTs with Vivienne in Different Looks
NFT is partnered by Beeple start-up Wenew Labs, which works with affiliates Possible and mint on Louis Vuitton’s Ethereum wallet.
Louis: The Game It’s free to download and doesn’t require any additional devices, the app has been downloaded over 2 million times, the company told Vogue. Business
Bernard Arnault, chief executive of Louis Vuitton’s parent company, Louis Vuitton, said in a press release.reveals operating results, incomein January that He is cautious about potential metaverse “bubbles”. Which points to the burst of the dot-com bubble in the early 2000s.
More and more luxury and fashion brands are beginning to experiment with NFT and blockchain games in hopes of attracting Gen Z consumers, a group that hasEstimated spending powerup to 143 billion dollars
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