It was quite a surprise when the Munich PR and advertising agency Looping Group had to file for bankruptcy two months ago, at the end of October. Because it was the end of a steep success story. The business idea: PR, advertising and marketing “with a journalistic approach”, Looping didn’t just want to do flat advertising campaigns. The business has continued to grow since it was founded in 2016, the number of employees to around 230 at four locations, and the names of the customers were prominent: Armani, Netflix, Bulthaup and BMW. But then came the crash – and a mud fight. There was a public dispute with the most important business partner, the agency The Game: Looping complained about missing payments and spoke of a perfidious game. The Game denied it.
Looping: Insolvency administrator finds buyer – media
