It is a family story, that of the Ferrucci, who live in Nice and who, through a journey, realized that they had to change their way of life. “We went diving in Indonesia and we realized how the seabed was getting worse and worse,” says one of the founders of the Worldshaper company, Pascal Ferrucci. We decided to create a responsible and ethical brand for the diving community, around the sign to say that all is well, and then faced with the enthusiasm, we opened a collection for everyone ”.
Worldshaper offers “basic” clothes, “that you must have in your closet”, such as T-shirts, jogging pants, sweatshirts but ensuring a certified manufacture of eight labels. “We looked for a long time to find a supplier who provided products made from natural fibers, from sustainable plantations,” explains Pascal Ferrucci. In addition, the firm respects the working conditions of workers and also animals, with the association Peta, which proves that nothing is tested on them.
A committed brand
The Nice family goes further in their commitment because for the moment, all of them work on a voluntary basis, in addition to their respective jobs. “We work almost like an association in the end, but that allows us to reduce costs and to be sure of being able to donate funds afterwards,” explains the founder. Each year, 50% of their profits are given to an organization that protects the oceans. In 2019, they then gave 1,500 euros to Paddle Cleaner, which collects waste during stand-up paddle trips.
Their motivation? “End the fast fashion, which is one of the most polluting sectors on the planet, and have a real impact on the protection of our environment ”. They chose the hummingbird as the symbol of their brand. “One way to show that, even if it’s not much, if everyone does their part, we can start to make a difference. Our range of clothing is classic, but it is by starting by adopting this consumer reflex that we will be able to evolve towards a better world, ”says the Niçois.
Orders are placed on the website, with prices “a little higher than what we usually find in ready-to-wear”, that is to say, from 25 euros a T-shirt. Without stock, the lead times are then a little longer. “It’s a new way of consuming but the customer knows that in the price, there is a percentage that goes into an association, we do everything in total transparency”, concludes Pascal Ferrucci.