Diana zur Löwen uploaded her first video to YouTube when she was 14. Today she is one of the best-known influencers in Germany and an investor. A conversation about the first million, fame and their investment in a porn start-up.
Interviewed by
Jan Diesteldorf and Paulina Würminghausen
A rainy Wednesday in a stylish hotel bar in Frankfurt, on the table are cappuccino cups with the slogan “Mo’ Money, mo’ Problems” on the inside – more money, more problems. Next to it is the likeness of the alleged source of the quote: Johann Wolfgang von Goethe. Diana zur Löwen, sitting in front of the cup, also has a noble name. She herself is not aristocratic, she clarifies later in the interview. “If I ever inherit something, it’ll be my parents’ house,” she says. The 27-year-old is still wealthy: Diana zur Löwen is one of the best-known influencers in Germany – and also an investor. At the end of September she was a guest judge on the television show “Die Höhle der Löwen”, appropriate to her name.