It’s not just footballers who have the right to their Panini album! Since this summer, L’Echappée Bière, a Lille brewing tourism agency has created the first album of labels dedicated to breweries. An idea born stupidly during a move.
“While packing, a member of the team came across an old Panini football album. It brought back many good childhood memories to many people. And very quickly, we said to ourselves that it could be a good idea to transpose into the world of breweries, ”says Aurélie Baguet, co-founder of Echappée Bière.
220 stamps to collect
All that remained was to agree on the breweries to feature in the album. The choice finally fell on 20 breweries located throughout France and with the same point in common: creativity. “For example, we have an experimental brewery in Saône-et-Loire which makes beer in barrels using a winemaking process. Overall, we put forward people who have a hyperqualitative way of working, ”continues Aurélie Baguet.
Each brewery thus has a double page of labels with the brewers and the beers produced without forgetting the famous “brillante” or golden label showing the logo of the brewery. A description of the brewery is also developed on the page. All the important beer festivals are also listed in an album which includes a total of 220 stickers.
For 10 euros, you can get the album and five packages of thumbnails available. on the Web or in partner breweries. A fun opportunity to discover the most creative brasseries in France.