French athletes now know how they will be dressed in less than 200 days. The outfits of the French team made by Le Coq sportif for training, strolling through the Olympic village and getting on the podiums of the Paris-2024 Olympics, were unveiled Tuesday evening at the headquarters of the French Olympic Sports Committee (CNOSF).
More than 1,100 models to dress nearly 800 athletes, in 63 Olympic and Paralympic disciplines: the challenge is significant for Le Coq sportif, equipment supplier to the French team from 1924 to 1972, and which won the call for tenders in March 2020.
A nod to the 1924 French team
These outfits, 80% of which will be entirely manufactured at the historic factory based in Romilly-sur-Seine in Aube, were designed by stylist Stéphane Ashpool, with “mixity as a guideline” and a nod to those of the 1924 French team, indicated a brand executive.
“Off-white” for the podium outfit, said the stylist on Tuesday evening, introducing the parade of athletes at the headquarters of the French Olympic committee, concluded by Yannick Noah and punctuated by lively breaking demonstrations. Some 150,000 pieces are designed strictly for the French team, nearly 220,000 for the employees of the organizing committee and officials. In total, nearly 1.3 million parts must be manufactured, including marketing.
Portugal and Morocco for the rest of the production
From February, the Romilly-sur-Seine factory will be operating at full capacity for the Olympics, with part of the production in Morocco and another in Portugal. Each athlete will receive a personalized suitcase containing the outfits but also three pairs of shoes, said the equipment manufacturer.
Only four federations (athletics, football, basketball and handball) will do without Le Coq sportif outfits, and will retain their usual equipment supplier. For the opening ceremony of the Olympic Games, the clothing of the athletes will be produced by Berluti as part of the partnership with LVMH.