The summer continues, evidenced by the high temperatures but also the latest viral trend on social networks: the “sloth girl summer”, understand “the summer of the lazy girl”. The principle is to adopt the most effortless look possible, based on jogging, oversized sweatshirt, pajamas and crumpled t-shirts! This micro-movement dictated by laziness, has accumulated more than 5 million views on Tiktok, after years of “hot girl summer”, advocating sexy and provocativeness.
A cool way of life
The sloth girl summer presents itself as an attitude or a lifestyle, with the key word: no stress. The followers seek to live with lightness, without the fuss and for oneself. Staying in bed to binge-watch a series, ordering food twice in the same day, or even going out in pajamas to do your shopping… Because the “sloth girl summer” asserts itself above all by the appearance of clothing. The objective is not to pay attention to the looks of others but also to encourage women to fight against feminine ideals of beauty.
Effortless style
On the fashion side, this translates into good basics and sobriety, in line with quiet luxury, the basic-chic trend. The cuts of the “sloth girl summer” are often shapeless, the colors neutral and the style sportswear. The idea is to take everything that comes to hand to create a “lazy” and effortless look, more or less worked.
Among celebrities, the “sloth girl summer” style was adopted at the end of summer by the model Bella Hadid, who walked around in white boxers and mini Ugg-high socks on her feet, or the actress Sophie Turner who posted a photo of her in pajamas (but accessorized with a Louis Vuitton bag).
The trend should however be ephemeral to give way to more elaborate looks this fall, more chic but still minimalist.