Lars Windhorst and Hertha BSC: a disaster with an announcement

Investor Lars Windhorst should help Hertha BSC Berlin to shine again. Now the relationship could end again soon – after a messed-up partnership with conflicting interests, many skirmishes, and in the end even pure hatred. Reconstruction of a toxic relationship.

In the spring of 2017, Werner Gegenbauer was sitting at his company’s headquarters and talking about what qualities the investor Hertha BSC was looking for should have. Gegenbauer, long-time president of the Bundesliga soccer club, has a clear idea: the new shareholder should be like the Hertha shareholder that was already there at the time, the listed financial investor KKR: a transparent and predictable company, “not an individual who reacts emotionally”. .

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