Karlie Kloss acquired the British magazine iD. A media devoted to fashion that the model and businesswoman bought from Vice Media Group via her company Bedford Media for a still unknown amount.
In an internal memo revealed by the Hollywood ReporterVice Media Group, which owned iDsince 2012, has presented this sale as the result of a “rationalization strategy” and a desire to “refocus on its core business”.
Pay off debts
“Following the sale of iDVMG is well positioned to continue to cover fashion, beauty and style across our other channels which include Vice.com, R29 and our other brands,” we read in this note.
However, by “rationalization strategy”, we must above all understand cleaning up the accounts, Vice Media Group having declared bankruptcy a few months ago before being bought by Fortress Investment Group last June for 225 million dollars. . The company had started cleaning up well before that, notably with the liquidation of Vice France last March.
In any case, it is a great acquisition for Karlie Kloss who has not yet spoken on the subject. Became director of iD, it will probably still be a while before we understand the model’s strategy. Finally, we will recall that this is not her first attempt, since she oversaw the takeover of W Magazine with a group of investors in 2020.