His latest album “The Fool”, which comes after the hits “Makeba” and “Come” in 2015, comes to listen to another musical facet of the artist. A traveler since her early childhood, in Dubai, Congo-Brazzaville or Cuba, Jain took a musical turn less inspired by her experiences abroad. “I started writing this third album when I was in Marseille. This album, for those who haven’t listened to it yet, ¾ of the songs are about love,” she told 20 minutes on the Magnum beach before his first live, this Thursday evening. Very far from the glamor of Cannes, the artist from Toulouse let herself be drawn into the adventure of the festival, for a first live performance with her group since the release of her album. “Cannes is very far from my universe, I’m a little less glittery, a little less in front of the stage. So it’s quite funny to find myself here, I admit.
Cinema as inspiration too
What still remains unknown is the artist’s appetite for the 7th Art. “I love the world of Pedro Almodovar. The film “All About My Mother” was strong for me. Tarantino, Jane Campion, Johnny Greenwood from Radiohead, I absolutely love these artists,” she whispers. What to say that Jain was the right choice of Magnum for their first big event on the Croisette. A will and a common DNA between the artist and the brand, as confirmed by Elena Rakocevic, Magnum brand manager. “Jain is back in the limelight with her new album, and for us it was important to collaborate with a guest who adheres to our values. We communicate mainly on pleasure, on the fact of assuming one’s choices, and Jain, in her musical choices, assumes her desires, her origins, she has a very clear leg. Jain is our guest, and we are also expecting TikTokeur Jake on the ambassador side.
10 years of Magnum in Cannes
From music to cinema, there is only one bridge, or one step if we agree to stick to the Festival. And this is also an essential point at Magnum, inclined to maintain their desire and delight for artistic circles, from one year to the next. “Magnum is a brand born with cinema, thirty years ago. We started distributing our ice creams in dark rooms. This link has never been broken, and we promote this link with creation in a global way by being in Cannes and by choosing muses from all artistic fields. We had Miley Cyrus, Aya Nakamura, or even models like Bella Hadid”, explains Nathalie Tempra, marketing director of Magnum.
Jain, for the first time in Cannes, gave us the pleasure of answering a video interview, to be found at the top of this article.