INternet: Musk is promising a more expensive X subscription without advertising

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Musk is promising a more expensive X subscription without advertising

Elon Musk wants to introduce more subscription models on his online platform X (formerly Twitter). photo

© Monika Skolimowska/dpa

What’s next for the short message service X, formerly Twitter? Owner Elon Musk wants to boost falling revenues again with various subscription offers.

Elon Musk wants to introduce more subscription models on his online platform X (formerly Twitter) in search of new revenue. Musk promised a more expensive subscription version without any advertising. Currently, the “X Premium” subscription, which costs around 9.50 euros per month, only reduces the number of advertisements. At the same time, there should be a cheaper premium subscription with the full advertising volume, Musk wrote on X. He initially did not provide any information about the prices of the new subscription versions.

Tech billionaire Musk bought Twitter almost a year ago for around $44 billion. Since then, the platform has suffered from a slump in advertising revenue because companies fear a negative environment for their brands. Musk confirmed several times that the service, renamed X, only generates about half as much money from advertising as Twitter did before the purchase. He is trying to counteract this with higher subscription revenue. He has already restricted how many posts users can see per day without paying a fee of around 9.50 euros per month.

This week, X also started a test with extensive restrictions for free users. In New Zealand and the Philippines, new users of the service can only post, quote or redistribute others’ posts for a fee of one US dollar per year. For free, you can only use X passively: read posts, watch videos, follow other users. The procedure is an attempt to protect the platform against automated bot accounts and spreaders of spam messages, said X.

dpa

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