In which direction the tech industry will develop in 2024

As of: January 12, 2024 8:18 a.m

The technology industry saw big gains and a lot of growth in 2023. Will 2024 also be a year of tech companies? And what trends are emerging?

Air taxis that are quieter than a dishwasher; AI robots that comfort lonely dogs; Hair dryers that are also intended to protect the planet by using less power: At the Consumer Electronics Show (CES), one of the largest tech trade fairs in Las Vegas, it is clear that the innovation boom in the tech industry has no end.

The central theme at almost all stands and technical inventions is artificial intelligence (AI). In Germany in particular, the potential is far from being exhausted, says Roman Przybilla from CAT Financial Products to the ARD financial editorial team: “We have perhaps achieved ten to 15 percent, but we still have a lot to do with AI.” Many companies are only now starting to use AI, says Przybilla.

speed is the motto

In addition to artificial intelligence, other technologies could give rise to new, rapidly growing economic sectors. One goal in the constantly reinventing world of technology can be clearly identified: speed. The hopefuls of an even more networked and digitalized future have names like laser communication, quantum computing and 6G.

Data may soon no longer be transmitted using radio signals, but rather using laser beams. At the same time, companies have access to computers with unprecedented computing power and 6G accelerates everyday digital life many times over, explains Przybilla: “Life is just so extremely technological – not just our private lives, but also those of companies.”

According to the expert, the speed of data transmission plays a crucial role: “We have to become significantly faster. 6G is in the starting blocks.” However, the first thing that will happen is not in Germany, but abroad.

New economic sectors arise

Like a domino, advancing technology continually triggers new innovations. Because it gives rise to new needs, such as robust protection against virtual threats. Companies like the US company Crowdstrike recognized this gap early and developed into industry leaders.

Experts predict that there will be more technological progress in the next decade than in the last 100 years. And according to Prof. Dr. Christoph Schalast from the Frankfurt School of Finance & Management is also already on the financial market: “In the USA this year, I think we will primarily see tech IPOs.”

He also mentions fintech and biotech as trends. These sectors are currently very successful in the USA. “There is a lot of potential,” said Schalast.

Tech IPOs planned

The rise of the tech industry is closely linked to social media – particularly evident on the Reddit platform, where users discuss and exchange ideas. The company plans to go public this quarter and is valued at around $15 billion.

Investors are also looking forward to the possible IPO of the Chinese company Shein. Thanks to low prices, the group has developed into one of the world’s largest online fashion houses. He produces clothing in China and sells them exclusively abroad. There were already rumors about an IPO in the USA last year.

Bo Hyun Kim, HR, tagesschau, January 11, 2024 1:18 p.m

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