If Paris will be the capital of the sporting world this summer, it remains no less the capital of fashion. It was therefore a fashion house that was chosen to dress French athletes, namely Berluti. If the bootmaker of Italian origin but based in Paris had Jean Cocteau, Andy Warhol or Marcello Mastroianni as clients, it is now Teddy Riner and Léon Marchand who will wear these luxury clothes (and will be able to keep them after the competitions).
In a press release, the brand details the outfit, explaining that “during the Opening Ceremonies of the Paris 2024 Olympic and Paralympic Games, the French athletes and supervisors will wear a tuxedo and a pair of Berluti shoes specially designed and designed to immortalize this unique moment of the ceremonies.” And adds that the outfit “takes up the” codes inscribed in Berluti’s DNA, in particular noble materials and patina, and is inspired by a “smoking” spirit, which it declines on a large number of morphologies and sizes. sizes”.
Created in 1895, the Berluti house is today part of Bernard Arnault’s LVMH luxury group. As a premium partner of the Games, many of the group’s houses are associated with Paris 2024. Thus, it is the Louis Vuitton brand which is responsible for the trunks dedicated to the medals and the flame while Dior calls on athletes Olympic and Paralympic athletes as brand ambassadors, like the gymnast Mélanie de Jesus dos Santos or the wheelchair tennis champion Pauline Déroulède.