Guest of the After Thursday evening in Madrid, Anas Laghrari, co-founder of A22, promoter of the Super League, explained at length the model for broadcasting matches planned in the project for a new European competition. A model that is intended to be free… in part.
Towards a revolution in the broadcasting of football matches? While the Super League has regained strength after the decision of the Court of Justice of the European Union (CJEU) potentially putting an end to the monopoly of UEFA and Fifa for the organization of competitions, the defenders of the projects are beginning to highlight the benefits of creating a breakaway league. Among these assets, the broadcast of all matches for free.
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“It’s something that wasn’t possible because there wasn’t the technology for it,” said Anas Laghrari, co-founder of A22, promoter of the Super League, invited on Thursday After Football on RMC, exceptionally relocated to Madrid. Imagine Unify, the app where you can see all the matches for free. How many people are going to want to watch if it’s free, just by putting in an email and logging into an app? Hundreds of millions of people! These are the people who generate the money.” Colossal sums obtained thanks to advertising. And Anas Laghrari cites essentially American examples such as Google and Meta or Spotify on the European level.
“We will give the user a choice”
If the matches will therefore be broadcast for free, a better offer, without advertising but paid, will also be offered. “We are going to give the user the choice,” continues Anas Laghrari. “If you want to choose your camera, you can do so. If you want to become a commentator for your favorite team, to have followers like on Twitch, we will be able to allow it. We will offer a lot of possibilities that will connect a community. Today, we suffer to consume football. Imagine that you put everyone in the same place, that there is only one way to put it: put the best matches and distribute them for free, everyone will come to your house.”