It will still be six months before Taylor Swift comes to Germany, but my daughter is already looking forward to it. My daughter is 16 years old. However, I also know grown women who meet regularly to make Taylor Swift friendship bracelets in preparation for a concert. They consist of beads printed with letters that are used to form Swift-related words: “Lover,” “Fearless,” or “Cat.” Some of these terms are simply album titles, others require a deep dive into Swiftness to understand the context. The
How Taylor Swift is transforming the music industry
