Crown Prince Mohammed bin Salman, de facto ruler of Saudi Arabia, wants to establish his country in international football. About a plan that could work.
Saudi Arabia is a bit like a corporation that everyone thinks is morally terrible, but which has invested in good advertising over many years. It’s hard to resist a PR message if you just keep coming back to it over and over again. An oil multinational that claims to be sustainable would be accused of greenwashing. In the case of Saudi Arabia, the oil empire, it is currently more of a sport wash.