How BR boss Wildermuth wants to set up her station – media

The director of the BR, Katja Wildermuth, speaks in an interview about the need to save in her station and the challenge of reaching those who hardly use traditional television any more.

Interview by

Claudia Tieschky

Katja Wildermuth has been at the helm of the fourth largest ARD broadcaster since February with 5200 employees and a budget of just under 1.1 billion euros. It was not until the end of October, after a long hesitation, that the BR decided to participate in the planned digital ARD culture platform like everyone else. What follows from the fact that streaming is becoming the measure of all things?

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