By Eva Goldbach and
John Korsche
Vanessa is proud of her books. Meter by meter, she shows her collection to her more than 65,000 followers on Tiktok. Your “Bookshelf Tour” has eight episodes, more than 240 pastel-colored books are on the shelves. The books are sorted by color, “in rainbows,” that’s what Vanessa’s Tiktok community says, which gathers under the hashtag “Booktok.” According to the platform, videos under this hashtag have been viewed 65 billion times to date. Popular literature is changing according to the rules of the game of the Chinese social media service. And since mid-July he has also officially launched a “Book Club”, every month Tiktok wants to specify a book that the community should then discuss.