discounters
:
How Aldi wants to become an online grocer
Reading time: 6 mins
Open detailed view
Aldi has had stores in the US since 1976, here a store in Rockford, Illinois.
(Photo: Rainer Unkel/imago images)
In the USA, Great Britain and Switzerland, Aldi has long been supplying fruit, vegetables, fresh fish and meat – with three very different approaches. Are these also a test for Germany?
Of
Michael Kläsgen, Alexander Mühlauer, Isabel Pfaff and Kathrin Werner
Here comes the man with the brown paper bags. He drives an old Honda, his personal car. He had already called because he couldn’t find the address and he’s 20 minutes late because of a traffic jam. But now they are here, three large paper bags with the Aldi logo full of milk, toast and frozen peas – ordered just over two hours ago. Unfortunately, organic eggs were gone.
SZ Plus subscribers also read:
Reich citizen in tweed
Faded myth: the nobility
Fashion
With style in the 18 degree office
psychology
“It pays to take your feelings seriously”
smartphone
The #1 Relationship Enemy
heritage
Give the house away now