A central print editorial office is set up for the “Grazia”, ”Petra”, “Jolie” and “Für Sie” magazines. Elsewhere in the industry, too, people are diligently merging.
The Klambt media group may not be known to everyone right away, but it has been around for quite a long time. Founded in 1843, 650 employees in Speyer, Hamburg, Berlin, Baden-Baden and Nuremberg. Some of the more than 65 magazines and ten portals that the publisher publishes and that, according to its information, have around 20 million readers and 25 million users are better known. Below are the titles Petra and For her, Taken over by the Jahresen-Verlag in 2018. The Hamburg branch is located on the beautiful Gänsemarkt with its Lessing memorial, and there is now news there that fits current developments in the industry.
So Klambt announced these days that for the booklets Grazia, Petra, jolie and For her “a central print editorial office” would be created. The editorial team, made up of 80 journalists, “bundles competencies”, as the statement says, “from the areas of fashion, beauty and lifestyle as well as health”. According to reports, there are no plans to cut jobs.
Last but not least, savings should usually be made
Bundled competences have been popular in the publishing language for years, and they are also being diligently pooled elsewhere. Most recently, RTL Germany took over the traditional Hamburg company Gruner + Jahr under the umbrella of Bertelsmann, television, print and digital are divided into five groups with 14 bosses at the unification. March 2021 was already the capital city editing of the G+J flagship star with the staff of capital and business punk been merged, the Department of Politics and Economics in Hamburg was dissolved. People like to talk about cross-media synergy effects and optimized structures, but last but not least savings should usually be made. Editors are rarely enthusiastic about the mixture.
In the Internet era and rising paper prices, things are not going too well for newspapers and magazines in many places. Time, technology and tariffs pass over some of them, even though the kiosks are full. The media service Meedia informed that the profit of the family-run company Klambt is expected to halve in 2022. In the interview, the publisher Lars Rose sees “the existence of small publishers under threat”. So now this conversion, the new Klambt central editorial office is managed by Tim Affeld.