Gucci in Milan: Sabato De Sarno shows his first collection – style

Julia Roberts, Ryan Gosling, Bad Bunny – the stars came in droves to see the “new Gucci”. Sabato De Sarno’s debut was the most anticipated show of the season. Can he make the ten billion mark even bigger?

Oxblood red. So this is the house color of the new Gucci, which has already covered half of Milan this week. Newspaper stands, trams, house walls, soon the bags and boxes will also look like this. Fashion brands are now using colors as boldly as political parties, only the tones are a bit more “fancy”. Bottega Veneta has had parakeet green for a few years, Burberry has recently had “knightly” blue, and the Italian brand is now getting this very dark, vinyl-like brown-red from Sabato De Sarno. New designer, new paint.

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